Analytics
Basic Analytics Setup for Better Decisions
Set up simple tracking that helps you make useful choices.
Step 7 - Growth Analytics7 min readBeginnerApril 24, 2026
Track only essential metrics first
- Sessions by source.
- Primary CTA clicks.
- Lead submissions.
- Top exit pages.
Use clear naming conventions
Name events and pages consistently so reports stay understandable over time.
Simple naming reduces confusion when multiple people review performance.
Turn data into weekly decisions
Review metrics on a fixed schedule and connect every insight to one next action.
Analytics should support decisions, not create reporting overhead.
Action checklist
- Set up four core website events.
- Create a weekly metrics snapshot template.
- Review top-performing and lowest-performing pages.
- Assign one optimization action after each review.
Common mistakes
- Tracking too many events too early.
- Inconsistent event names across pages.
- Collecting data without action decisions.
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