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Prompt Templates for Strong Hero Sections

Summary

Create hero copy that instantly explains value.

Nora BlakePrompt Design SpecialistMay 9, 20267 min read

Template 1: Outcome-first hero

Prompt: "Write a hero headline for [audience] who want [result] without [pain]. Keep it under 9 words."

Use this when your audience already understands the problem.

Template 2: Problem-to-solution hero

Prompt: "Write a hero line that starts with the problem [problem], then introduces [product] as the simple fix."

This format works well when users feel the pain but do not know what to choose.

Quality check before publishing

  • Does the headline mention a real outcome?
  • Is the subheadline easy to understand in one read?
  • Does the CTA use an action verb?
  • Would a first-time visitor trust this claim?

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On this page

  • Template 1: Outcome-first hero
  • Template 2: Problem-to-solution hero
  • Quality check before publishing

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